Birot OLED is a Mexican company which specialises in the development and manufacture of OLED lights. For the Light & Building fair, we based the stand on the use of a striking white cube which would really stand out from the other stands in the area and which would really underscore the special ambiance that the ‘Pixelate’ lamps create. These lamps are inspired by Manta Rochen and appear to float through a sea of light. The public’s attention is drawn to the product through the stand’s simple and yet perfectly structured design.
The design of the stand and the strategy behind the concept were prepared in cooperation with the agency ‘wesentlich.visuelle kommunikation’.