Bigben Interactive is one of today’s leading companies in the video game industry in the most important European markets. The company is headquartered in the French town of Lesquin, near Lille, and it has continued to expand its international business over the past decade. Gamers come from all walks of life. For this reason, we designed a contemporary and sophisticated stand for the Gamescom fair which effectively draws attention to the individual strengths of Bigben’s individual brands.
For the presentation of their ‘Nacon’ product line, transparent seat shells by Philippe Starck were used in combination with blue laser lines and special light effects. This created an atmosphere which lay somewhere between a lounge and a gamer’s den. We have been assisting Bigben with their exhibition stands since 2006 and have helped them display their metamorphosis from a niche provider to a strategic market leader.