We came up with a powerful and dynamic stand design for Andritz Metal’s exhibition stand in 2014. We started with the idea that corporate values should also be reflected in the stand’s architecture. An illuminated ceiling sail in the shape of a cube really gives the stand its look and ensures that the company has maximum presence. The stand’s space is also characterised by the tilted cubes, which conjure up associations with huge aluminium blocks.
The indirect presence and the light manner in which the material is handled emphasizes Andritz’s image of being a globally active company. Since we were able to get the Andritz Metal group enthusiastic about the new Coorporate Identity for their Trade-Fair stands, they are planning to take it over for their shows in the future.