Customer | biolitec biomedical technology GmbH is a leading medical technology company in the field of minimally invasive laser therapy. For the most part, it presents its products at trade exhibitions during conventions. This year we are celebrating an anniversary with biolitec, because we have been supporting the company for 25 years – since our founding in 1999 – as a trade fair construction partner.
Remit | We were asked to develop a new booth concept for the DCK 2024 (Deutscher Chirurgie Kongress, German congress of surgeons) in Leipzig that conveys the innovative nature and high quality of the customer’s high-tech products.
Concept | Our trade-show booth concept looks like a fancy black gift box that opens from the top, creating a sense of excitement about the contents. It is recognizable from far away because of the raised lid, which offers a view of the booth area with its product highlights and tasteful interior. But the real experience for visitors is when they enter the main area, where they can look up at the large-scale interior walls of the booth. The walls feature key visuals that highlight biolitec’s core competencies. The new biolitec booth design stands out because of its striking color. Black is an unusual choice for the main color at medical events, so it is highly recognizable.
Execution | During the entire process, from the initial briefing until the booth was packed up, we were in constant communication with our customer biolitec – as we have been since the start of our 25-year partnership. That ensures our trade-show booths meet biolitec’s expectations and perfectly represent the brand.
