Our long-term customer Videojet exhibited at the Interpack 2017 along with co-exhibitors Esko, Laetus and X-Rite Pantone. Together the four subsidiaries of Danaher Cooperation’s Product Identification Platform illustrated ways of simplifying packaging workflows from the concept to the consumer. The challenge for our stand concept was to make the main exhibitor Videojet stand out as such without the other companies appearing to be of secondary importance.
Our designers made use of the colours from the company logos to distinguish the individual areas. The intense colours employed in the lower-level of the double-decker exhibition stand are off-set against a mainly white backdrop. Rounded areas in the floor design create islands in which the companies can present their products and services in this inviting joint exhibition booth.
As the main exhibitor, Videojet occupies the largest space and is highly visible. The co-exhibitors are arranged in three equally-sized smaller sections.
The upper level provides space for a communication area. The comfortable lounge atmosphere with its understated ambience inspires productive customer consultations.