© MeRaum GmbH

The Group NGK Spark Plug Co. has its headquarters in Nagoya, Japan and currently has 36 subsidiaries throughout the world. NGK is one of the leading manufacturers of spark plugs in the world.

The stand’s architecture at the IAA 2011 is characterized by harmonious lines and accentuated lighting. The dynamic and flowing forms of the stand evoke direct associations with automotive design. The museum-like spotlighting and presentation of the exhibits relates to the company’s history and makes it stand out from neighboring stands of car makers in the sense of an elegant understatement.

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