At the Tube 2018 the corner stand of the family-run company August Blecher GmbH & Co. KG made a clear statement: pure minimalism. Our customer wanted a space to create new and fresh ideas with their visitors.
Our design concept provided a perfect space for creative freedom. Walls and a highly visible hanging partition were kept minimalist white to create a refreshingly different idea tank. Our customer’s logos on the back wall of the reception area and a single product exhibit were the only colourful accents.
As a blank page invites the imagination to unfold yielding a wealth of ideas, the white spaces of the exhibition stand offer freedom to dream without distraction.