Customer | The EVEX Group brings together several established brands under one umbrella. It supports opticians and hearing aid specialists with comprehensive digital business solutions. The group includes Ipro, Amparex and Euronet, among others.
A successful collaboration with Euronet in exhibition stand construction has been ongoing for almost 20 years.
Task | An overarching stand concept was developed for the EVEX Group’s first joint appearance at opti 2025. It showcases the individual brands whilst reinforcing the group’s collective presence.
Concept | The exhibition stand concept developed translates the EVEX Group’s brand values into a clear spatial expression. The seamless integration of the brands deliberately avoids the use of dividing elements and emphasises a sense of unity.
Execution | A striking sail structure that is visible from a distance, perimeter floor lighting, and clear spatial axes give the booth its structure. Vertical graphic pylons define the individual brand areas. A five-metre-high LED pylon creates a focal point visible from afar. Seating areas and a central hospitality counter open spaces for conversation and interaction. High-quality materials such as wood provide a calm contrast to the modern appearance and emphasise the stand’s quality.
The existing concept has been specifically expanded for 2026. A meeting room with a glass front offers space for confidential discussions. A second counter improves visitor navigation throughout the stand and relieves pressure on the conversation areas.
Special Feature | The shared exhibition stand combines a strong recognisable identity with flexibility. The design brings the individual brands together under a unified visual identity and works effectively both from a distance and up close – even when the stand layout changes.
Learn more about the company and its solutions: EVEX Group
