The Tube, held every two years in Dusseldorf, is the most significant trade fair for the pipe and tube manufacturing industry worldwide. Our customer, Seeberger GmbH & Co. KG, wants to instantly stand out as a specialist with high quality standards. Seeberger has been producing high-quality tube products since 1983 and specialises in cutting, deburring and machining. Our design team were fully committed to the motto “Quality Made by Seeberger” transforming this philosophy into a convincing stand concept down to the very last detail.
In keeping with Seeberger’s corporate identity, the stand embodies a stylish and harmonious design. The booth is divided into two key areas for presentation and communication. The presentation area provides a generous space for displaying the high quality products. The large LED screen playing image films, and a vintage car representing the automotive industry, in which many of our customer’s products are used, are visitor magnets.
The communication section marked by bar tables, a counter and a small reception, is complemented with a cosy recessed seating area inviting conversation.
The special ambience and consistent design are subtly but effectively highlighted with a clever lighting concept.