The opti 2017 was an important occasion for visuSolution GmbH. Since 2016 the young company has been developing video-centred systems and electronic reading aids and for the first time in 2017 exhibited at the international trade show for optics and design. With our custom-designed trade show concept, we provided a fitting stage for the premiere appearance.
The frontal stand with its geometric shapes and structured arrangement combines innovation with precision. The round presentation table is an eye-catching centrepiece. To draw visitors’ attention to the product display we used floor design and techniques for achieving visibility from a distance. A textile cylinder is therefore placed directly over the table and the tri-coloured logo forms a carpet-inlay below.
Bordering the presentation area there is an open and comfortable communication corner, which is concluded with further presentation platforms. The products at the focus of conversations are within easy reach.