Kabeltrommel GmbH & Co. KG (KTG) has been a logistics service provider to the European cable industry since 1969. In 2010, the company expanded its product range by adding a state-of-the-art manufacturing plant for reusable drums made from wood. Together with Axjo, a Swedish producer of plastic cable drums, KTG was present with a joint exhibition stand at Wire 2016.
With an open and overarching design, we harmonized the exhibition stand of the two companies, while still maintaining and emphasizing the individuality of each one. Our design concept shows the two companies as partners, who present their own corporate designs in different areas. Nevertheless, the stand has a cohesive appearance overall.
The “cable drum” product and its round shape is at the center of our exhibition stand concept. We consistently emphasized the circular elements, from the floor design and cylindrical meeting rooms up to the exhibits and furniture.