Videojet is the market leader for the labelling of products and packaging. For the Fachpack fair in 2013, the company used the fun and exciting Carrera track racing set to show how it can imprint objects which have to move a set speed. The visitors to the stand had the task of trying to drive the race cars at exactly the right speed on the tracks so that they could put the dot in the middle of the target. The person who best hit the bullseye could take home the prize: a Carrera race track.
We integrated this very entertaining highlight of the fair into an existing stand concept. In keeping with the company’s slogan ‘clear − transparent − simple’, we divided the stand into three different areas: presentation, communication and demonstration. The modern, orange-coloured seating furniture underscored the company’s image of always being touch with the latest trends.