Canada Life was founded in Hamilton, Ontario, in 1847 and was therefore Canada’s first life insurer. In Germany, Canada Life is one of the biggest companies in the broker market for unit-linked products.
"A breath of fresh air. Clear rivers. Strong roots." This is the slogan used by Canada Life, a provider of retirement funds, to exemplify what the brand stands for. The company presents itself with an image stand at the annual DKM, a trade show for the financial and insurance industry.
Our job was to showcase the slogan and corporate design at the stand. This is why sails are fluttering in the wind now at the Canada Life exhibition stand, a waterfall is rushing down the booth and a maple tree symbolizes Canada’s Indian summer in the center. The dynamic architecture that includes utility rooms and canopy lights forms the stage for this atmospheric setting.
We designed every last detail of this stand individually for our customer. It has been in use since 2013 and, thanks to annual modernizations, is always up to date. We store all components between each trade show and thoroughly inspect them again before the next exhibition.